About Our Firm

A Culture of Collaboration & Transparency

Our culture of collaboration, experienced leadership, and commitment to transparency drives everything we do.

About EastAlliance

We are an investment management firm that provides fully-customized investment & strategic advisory services to high net worth individuals, corporations, and international real estate investors. With offices in New York & Shanghai, we are uniquely positioned to leverage our expertise & global reach to originate a wide range of opportunities for direct private equity capital investment or alongside expert real estate operators via creative debt and equity structures.



Deliver certainty of execution and limit surprises while leveraging our team’s experience in global investment management, the capital markets, research, and innovation to develop customized strategies that meet our capital partners’ objectives.


Our multi-disciplinary approach drives our long-term investment philosophy and commitment to agile & data-driven due diligence, clearly framed strategies & deliberate research methodologies.


We will develop each relationship, execute every engagement, and pursue each opportunity with a fundamental commitment to transparency, innovation, cross-cultural collaboration, trust & discipline.


Our platform aims to provide an innovative & unique model to break the long-standing tradition of international investors absorbing several layers of high costs for overseas investment due to information asymmetry, limited access to relevant opportunities, and compounded inefficiencies.

Our Founders

Andy G. Zhong, Partner & Chief Executive Officer

As CEO and a founding partner of the firm, Andy directs all corporate strategy and executive management, as well as key aspects of investor relations and fundraising activities in the US and Asia. Andy plays a key role in acquisitions for the firm, as well as shaping EastAlliance's investment criteria.

Andy has been active in the US real estate investment and asset management industries for nearly 30 years. He has extensive experience in international investing and cross-border asset allocation. Andy has worked at various leading firms such as Ernst & Young as an audit professional; JPMorgan Investment Management, where he was responsible for the financial reporting of an $8.6 billion real estate fund; Lexington Realty Trust (NYSE: LXP) where he was an asset manager of NNN assets throughout the US totaling over 6 million square feet; the global real estate firm Landsea USA, where he was Executive Vice President, Head of Asia Pacific; and most recently, as CEO of Eastrich (a JD Finance/JD.com Company), where he directed all US investments.

Florencio De Avila, Partner & Chief Strategy Officer

Florencio helps direct global operational and investment strategy, as well as the development of EastAlliance's strategic partnerships. His experience includes years in real estate investment banking where he helped source debt and equity capital for real estate investors throughout the US. He later served as an asset manager for a NY-based publicly traded REIT (for whom he subsequently launched a regional office), where he managed a portfolio of office, retail, and industrial buildings; participated in acquisition & financing due diligence; negotiated both new & restructured leases; assessed & initiated capital projects; and delivered wide-ranging market evaluation & trend assessments. Florencio has also worked in various capacities designing and executing technology, development, and venture launch strategies for firms & organizations in a wide range of sectors.